test ahrefs domain rating checker. Ubersuggest may have come a long way. test ahrefs domain rating checker

 
 Ubersuggest may have come a long waytest ahrefs domain rating checker  The columns are cleaned up, so now we’ll clean up the row data

Around 40 signals, are calculated da pa checker. So, the power users out there and the professional online marketers will most likely enjoy SEMrush better than Ahrefs. You can check these metrics of any site by plugging it into Ahrefs’ Site Explorer to get a quick overview. 0 is the Crawled pages widget. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. It runs on a scale from zero to a hundred. See your Google Search Console data directly in Ahrefs. You’ll see the page’s on-page SEO score in the first widget on the right. Here’s how Ahrefs is rated on these sites: G2Crowd – 4. The New York Post is the top news & media site in the Northeast region of the U. That means that your DR will drop if you're beginning to lose high-quality links. Because of its extensive backlink data, I find its domain authority data and referring domains better than Ahrefs. com のドメイン評価は 88 です。. The tool will then provide you with your website’s. DR (domain rating) is Ahrefs’ Domain Authority metric. 8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. Keep running through the process above to continually increase your website authority and improve SEO. 2. Ahrefs Tops in Keyword Research. com. Mode - required field. SEMrush is a comprehensive SEO tool that offers a domain authority checker. You come back and tell me either in inches or meters. So here’s another method: Go to Ahrefs’ Site Audit. 100% White hat techniques. DR is measured on a. The higher the DR, the more authoritative the link is. There are dozens of metrics we can get from ahrefs to analyze, but in this tutorial, we’re going to focus on: ahrefs URL rank; Backlinks count; Referring domain count; Top anchor text count by backlinks; Top anchor text count by referring domain % where a query one-gram is in an anchor text (I think this one is really cool!)DR (Ahrefs Domain Rating) – This score is out of 100 and highlights the strength of the backlink profile of that site. Domain Rating (hay DR) là chỉ số thể hiện sức mạnh của backlink so với tất cả những website khác trên thang điểm 100 theo xếp hạng của Ahrefs. You can check it for free with our Website Authority Checker. Domain rating is a crucial SEO metric developed by Ahrefs to assess a website's authority and strength. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Step 1. 0. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. The site with a high points such as 10 or 20 will not be a very good pa da checker. Go to Site Explorer. Domain Rating (DR) shows you how strong the backlink profile of a website is. Price: 7-day trial for $7, packages vary from $99-$999 per month. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. After that, click on the three dots at the top right corner of your browser. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database. How to use our domain authority checker? Using our website authority checker is pretty easy. So, it is very important for a domain to have a good authority score. Rank checker – Check if you already rank on the first page of Google and see who your. You get instant insight into any website URL you enter into the specified field. Rank checker – See how well your website ranks in Google. Now, hypothetically, let’s say you looked at the Ahrefs rank for each website: The first website has an Ahrefs Rank of 305, making it the strongest. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. score. This is despite each of the websites having a DR of 89. SE Ranking: Best for Small Businesses. They have more than 43 billion links in their database, which is pretty impressive. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. Go to Google Chrome Web Store. Ahrefs offers a free Webmaster tool account, whereas Ubersuggest. I love this tool and. Meet our latest core tool: Competitive Analysis. Press “Start” in the middle of Netpeak’s Checker tools bar. Check your organic traffic in Ahrefs’ Site Explorer. Sidenote. Ahrefs introduced Domain Rating, and Moz introduced Domain Authority. Content Explorer — This potent tool finds the most popular content on any topic for you. Ahrefs is one of the best ways to check the health and URL rating of your website. It shows the number of unique pages crawled over the last 6 months and how it’s changed over the last 30 days, along with a breakdown by HTTP status code below the chart. 7. Mostly target sites whose domain authority are equal to or higher than your site's. The higher the DR, the more authoritative the link is. The overview includes the domain rating of the website, the total number of backlinks, and your percentage of dofollow links. To use the Ahrefs Domain Rating Checker, simply enter your website’s URL and click the “Check Rating” button. Content Analysis: Shows meta information, including title, description, word count, headings (H1-H6), publication. It runs on a scale from zero to a hundred. 2. This lets you see the whole picture and make informed decisions. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. The stronger that your backlink profile is, the. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). It’s completely free for website owners. UR stands for URL Rating. Add all your competitors to the bulk Domain Authority checker. Another method is to use the “traffic value” metric in Ahrefs’ Content Explorer to find the potential value of the traffic going to sites in a given niche. It requires a paid subscription. SEMRUSH. Ahrefs Website Authority Checker. The website with an AR of 1. ”. after 1 y all signals had time to pass on from A to B. Step 3. In this case. One incredibly useful feature would be the ability to see the URL rating's development over time. Hopefully, SEO experts have made various SEO tools available. 2. The first is to install and activate Ahrefs’ SEO Toolbar, then try to navigate to the HTTP version of your homepage. Page Authority score is a metric, developed by SEMrush, to predict the ability for a specific page to rank in search engines. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. It runs on a scale from zero to a hundred. Domain Authority is based on data from our Link Explorer web index and uses. The third website has a rank of 303, making it the weakest. Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. At Ahrefs, we have UR and DR. 1. Get free link data. I checked Keysearch's result with ahrefs manually: I also checked IPv6's results manually with ahrefs also: So, the. The stronger the domain is, the higher the score it will get. links_external int + +Semrush has a handy tool that analyzes the text on a single page and scores it on a scale from 1 to 10. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. 6/5 (280 reviews) TrustRadius – 8. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. Moreover, we have also facilitated our users that are looking for a tool that can find domain ratings for up to 5 sites at a time. DR vs DA (Summary) Domain Authority (DA) and Domain Rating (DR) are two of the most prominent metrics that SEOs use to understand website authority. 90 per month, Mangools Premium: $39. Backlinking can be called a DR boost because it is the most efficient and effective way to increase the domain ranking of your website. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. Updated over a week ago. The Backlink Checker also provides some other useful data, such as the MozRank and PageRank of the linking pages, as well as the Ahrefs Domain Rating and URL Rating. Backlink anchor text — Analyze anchor texts to see. Inbound links. To run Ahrefs domain rating checker, insert the API from the Ahrefs OpenApp. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. Ubersuggest may have come a long way. SEMrush is a comprehensive SEO tool that offers a domain authority checker. Link quantity and quality correlate with higher rankings for all URLs on a domain in search engines. The bigger the number, the stronger a page's link profile is. The second result has a good domain rating and a good amount of backlinks, but it’s difficult to compete with a site like Yelp. Best of all, the site’s clean interface and ease of use mean users are less likely to get overwhelmed. It provides a comprehensive analysis of a website’s backlink profile, including the number of backlinks, their quality, and the referring domains. This is where you can add the website addresses of up to ten competitors at once with a line space. Use our free keyword rank checker. URL Rating (UR) shows. You can check for spammy anchor text with the Ahrefs anchor test map tool. 9/10 (189 reviews) Capterra – 4. Ahrefs uses a proprietary Domain Rating for websites which is its own version of the Domain Authority score by Moz. SEO Review Tools Bulk Domain Rating Checker. com’. 1. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. By generating detailed reports, AHREFs Backlink Checker equips website owners and marketers with valuable data to identify link-building opportunities, monitor competitors. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. DR (Domain Rating) is a metric determined by the quality and quantity of backlinks acquired by a domain. Choose URL for backlinks of a specific page or domain for all backlinks pointing to a domain. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Checking if the backlink is in the index immediately after you get it is vital. links_internal int + + Number of internal links found in the referring page. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Moz, SEMrush, and Ahrefs have their version of a domain authority checker tool, so pick one and use it consistently. But this time round they were up against some fierce competition especially after SEMRush raised $40 million to expand last year. Domain Age Checker; Html/XML Sitemap generator; Bulk Alexa Rank Checker; Google Index Checker; Extract url to domain; Page Authority Checker; Spam score checker;Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Search for ‘Moz' in ‘Extensions'. Get ranking updates for desktop and mobile. Domain Rating only looks at the strength of your backlink profile. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Study 2: Backlinks from domains with organic traffic vs. For calculating DR, the tool considers the quantity and quality of all backlinks, and also how many other unique domains each backlink source links to. You’ll get metrics like the number of linking websites, number of backlinks, and how many of them are do-follow links. Ahrefs said they tried to. Así que, si estás teniendo problemas…. You’ll find a comprehensive set of reports that give you a quick overview of any domain’s visibility on mobile and desktop devices. Then, divide this by the total value your website has created. Semrush is a marketing platform that can help you boost your SEO, content marketing, and social media marketing. After the analysis is complete, it’s time to move on to step two, competitor keyword research. Loganix DA Checker. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. Depending on the number of high-quality backlinks from unique domains, ahrefs can. Its free. If your website "authority" is higher than that of your competitors, then your site is stronger than theirs in terms of "link popularity. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Domain Rating is widely used in the SEO community to evaluate link-building opportunities and estimate the website’s authority gained via backlinks. Get a high-level overview of the SERP. Domain Rating is a ranking metric developed by Ahrefs, that predicts how many backlinks your website has. The higher a website’s score, the more authoritative it is. Ahrefs Domain Rating Checker: Ahrefs is another popular SEO tool that offers a domain rating checker feature. Plus, the domain and backlink data are helpful. Analyze your own website and find out why you’re not getting more leads from it. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of Google for a keyword on a scale from 0 to 100. , Domain Rating). Top Keyword (and its estimated search volume)Domain Check Step 1: Insert your domain in the search bar. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). Grant the necessary permissions to allow Ahrefs to access your backlink data effectively. Ahrefs Website Authority Checker. Semrush, on the other hand, has a free version. LinkMiner 7. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. Navigate to the “Settings” and choose Ahrefs from the pop-up menu. Ahrefs Has More Comprehensive and Up-to-Date Database of Backlinks. Start using our free Website Checker now! Sign up for Ahrefs Webmaster Tools and start improving your website today. Now, it’s important to note that a sudden increase in referring domains could be a good thing. See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites. We also show you the percentage of clicks from anonymized queries filtered out by. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. First, create an Ahrefs account and choose a suitable subscription plan. It’s completely free for website owners. 8x more backlinks than positions #2-#10. com usando a API de classificação DNS do Ahrefs. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. io. Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy. Next, connect your website to Ahrefs by following the provided instructions. Step4: when file will be finished you can download reports that called as all and ranked. Ahrefs is More User-Friendly. 5 million. Target - required field. Number of referring domains. Step 1. number of backlinks. You can utilize our bulk domain authority. It runs on a scale from zero to a hundred. if the redirect is broken after 1 y, A will be standing on its own and so will B. Its free features include: On-page SEO report. The most basic version of Ahrefs’s domain authority checker is free to use. Domain Rating: The DR of a website. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. These are the best domain authority checker tools in the Tech1. Simply enter the URL of your website or your competitors and view the domain authority. Start Scan Get the Ahrefs Rank Data Ahrefs domain rank checker components at Netpeak Checker Netpeak Checker offers a bulk domain check based. The quantity and quality of a site’s link profile dictate its domain authority. Use this report to find the highest-value backlinks in your portfolio or your most common referring domains. Press “Start” in the middle of Netpeak’s Checker tools bar. So if your site looks to be of low quality and is filled with. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. To do this, I’ve entered Linktree’s domain into the search bar, scrolled down to the overview, and selected “Avg. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. 1 How to Use Ahrefs Domain Rating Checker. ベンチマーキングで競合に対抗しましょう. Setting Up Ahrefs Backlink Checker Tool. Navigate to the “Settings” and choose Ahrefs from the pop-up menu. Editor’s Note. Moz can be a good place to check the DA. Link exchange. Ahrefs has the second-highest starting price on. This is a great tool to get you started. Domain Rating. Using Ahrefs’ Rank Tracker –. ”. Domain Rating and URL Rating checker. For example, Ahrefs has its Domain Rating score and Moz has its own Domain Authority score. It's measured on a logarithmic scale from 1 to 100, with the latter being the strongest. Know your Domain Rating With Ahrefs' Website Authority Checker | Ahrefs Tutorials Serpwizz 167 views 1 year ago English Tutorials Know your Domain. In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. The Ahrefs dashboard is overall less cluttered than SEMrush. Ubersuggest: Their Key Differences. Ahrefs DR Checker provided by Sitechecker is an invaluable tool for SEO professionals aiming to analyze the Domain Rating (DR) of websites, a metric developed by Ahrefs, renowned for its accuracy and reliability in assessing a site’s backlink profile strength. Compare this score to competitors or industry benchmarks to assess your website's relative authority. The second website has an Ahrefs Rank of 304. Similarly, DA and DR both are units defined by Moz and ahrefs. 2. Easy (0-10): If you get a keyword difficulty of 0-10 for the keyword you searched for then it is considered as Easy and you need backlinks from 0 to10 referring domains only. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Our user-friendly, reliable tool provides detailed insights into your website's authority, empowering you to refine your SEO strategies. Ltd. 16/04/2018 – Extra column “Destination page” added when performing a full domain backlink check. ahrefs_rank int + + URL Rating of the referring page. To calculate this metric, take the total number of visits you have. Joined Sep 2, 2020 Messages 25 Reaction score 7. SmallSEOTools. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. On the page of bulk DA Checker, you will find a text area that says “Enter URLs”. It shows you the Ahref Domain Rating of the domain linking back to your site. You have 3 of 3 checks left today. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Get detailed reports on all your SEO issues and start fixing them right away. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The second website has an Ahrefs Rank of 304. 90 per month, Mangools agency: $79. Though Ahrefs’s paid subscription is an incredibly powerful SEO tool, their free website authority checker only provides very general data, namely: Domain rating. Setting Up Ahrefs Backlink Checker Tool. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. 0 shows you keywords that your competitors rank for but you don’t, which can reveal gaps in your content coverage and strategy. Written by Tim Soulo [Ahrefs] Updated over a week ago. Backlink checker – Check the backlinks pointing to your website or the website of your competitor. S. Ahrefs Review: The Bottom Line. . It uses Ahrefs’ Domain Rating algorithm to calculate how many backlinks you have and then compares those numbers with other domains in your niche to determine their relative strengths. Number of linking websites. “3 most important ranking signals used by Google: Content, Links and RankBrain” — Andrey Lipattsev (search Quality. Just found the time to add 5 new tools to the latest version of “ SEO Review Tools for Chrome extension “. Ahrefs Pte. ” The names are different, but they serve the same purpose. Check out our data page. But that's not all. RankWatch 12. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Then click on “Check Rating” button. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. Ahref (Authority Score Checker) Similar to Moz, Ahrefs is also one of the most widely used DA Checker Tools. Here, you will see data from Site Audit, Keywords. 1. Get detailed ranking reports for up to 10,000 keywords. The stronger the domain is, the higher the score it will get. How to Check Backlinks Using Small SEO Tools Backlink Checker? Step 1: Enter the target URL in the Small SEO Tools search box. Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. Ahrefs Review: The Bottom Line. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700. It will give you a domain score, which it calls a Domain Rating, based entirely on your website’s backlink profile. Ubersuggest Backlink Analyzer 4. Only indexed inbound links impact website rankings. Find out how to check the change in your DR. Enter a competitor’s domain in the Target section. 95/month. Find out what Ahrefs Domain Rating (DR) is and how it is calculated. Updated over a week ago. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. This metric by Ahrefs measures the backlink profile of a website, scoring it on a 0-to-100 scale. Ahrefs. 200k+ SEO professionals across the world use it in their daily work. Just enter a domain and see how it performs through key metrics such as organic and paid traffic, backlinks, and display ads. ) Site Explorer -> yourdomain. List of the Best Website Checker Tools. Use Google Ads data. Site Explorer’s Overview 2. Today, I'll show you how you can use it to your advantage (and start getting better SEO results). The term “logarithmic scale” means that the gap between DR 70 and DR 71 is much bigger than the one between DR 20 and DR 21. Page authority is calculated based on a 0 to 100. Increase Ahrefs Dr Video Link: have provide you the best. Setting up Ahrefs Backlink Checker Tool is a straightforward process. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. . And more!Here at Ahrefs, we explored the connection between keyword rankings and Domain Rating. Domain linking. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. The metrics score a website from 1 to 100 based on how well it will perform in the SERPs and can be measured with various online DA authority checker tools; the higher you score, the better you should rank. Number of linking websites. Like Moz's domain authority checker, Ahrefs’ domain authority tool is called Website “Authority” Checker. Step 3. Domain Comparison: You can compare up to five related domains using this feature. Theoretically, domain rating reveals a website’s authority. There are two main elements that impact the Ahrefs DR score: the quality and volume of external backlinks collected. Use this report to: Check if your rankings have improved or worsened over time. If you're looking for a quick and easy way to pull Ahrefs' backlink metrics for up to 200 individual URLs, Batch Analysis is the tool you're looking for. ”. Enter your domain in the Competitors section. The MOZ Link Explorer. Small SEO Tools Domain Rating Checker – Another name for this tool is “Bulk Domain Rating Checker. For small websites, you can use Site Explorer to find all broken external links. Explore organic and paid traffic metrics for any website using Site Explorer. 2. Start your bulk domain check. The score ranges from one to 100. DA scores range from one to 100. Now that you’ve identified your top 10 competitors, it’s time to grab the backlink data for them (and your own domain) using Ahrefs’s Batch Analysis tool. The domain authority checker checks the overall backlink profile of your website and displays the strength on the scale of one to a hundred. Verbinde deine Google Search Console, um im Dashboard zwischen Ahrefs- und GSC-Daten wechseln zu können. Go to “More Tools” and then “Extensions. With the support of our website authority checker tool, you can easily check for domain authority of around 20 websites at one time. SEMrush uses an Authority Score that measures the overall quality and performance of a domain or. Ahrefs has the second-highest starting price on. It runs on a scale from zero to a hundred. 2. ). The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. Still, it’s not the same as Domain. Different tools calculate website authority in their own way and have their own authority scores. , Domain Rating). Method 2: Check the referring domains and pages graphs. On the page of bulk DA Checker, you will find a text area that says “Enter URLs”. It uses backlinks to establish your reputation, especially in terms of your backlink size and quality. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. 1. Domain rating is a metric created by Ahrefs that measures the strength of a website's backlink profile. 6 billion web pages. When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. Find Referring domains in the sidebar of Site Explorer. Keyword database update + improving search traffic estimations. Semrush. Your score can be 1 or up to 100. Use Ahrefs Webmaster Tools. Just sign up, choose the topics that interest you, and you’ll get daily emails with. Ahrefs Domain Rating According to Ahrefs: “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. You can use this information to understand the pulse of a niche and what you can potentially earn in it. 2. Last year we increased organic traffic to our website by 250%. The results can be downloaded as a CSV, and are also available on the dashboard. But it’s nowhere near the level of Ahrefs yet. Domain Rating (DR) looks at the quantity and quality of external backlinks to a website. In this video, I have explain How to Increase Ahrefs Domain Rating DR. Ahrefs. Select the country you want to see rankings for. We use Ahrefs to better track our SEO performance and keyword rankings. Content gap tool revamp. You can add up to 10 URLs, but do ensure that you enter one URL per line, like this: Click on the “Check Rating” button. Lastly, Ahrefs uses “Domain Rating” (DR) to measure the overall authority of any backlink. 3. You do not need to create an account or purchase a subscription to check your website’s Domain URL rating. I find that pitching to companies that have a DR higher than 50 is the sweet spot. #2) Criminal IP – Best Website Safety & Vulnerability Scanner. This is a no-brainer, simply because SEMrush has more features than Ahrefs. 340. com の Domain Rating は 91 です。. When a site scores higher on the DR scale, it means the website has a solid backlinks profile. The source domain splits its rating equally amongst the domains it. 2.